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Middleton tourism commission hires DMO Pros for organizational assessment

Middleton Tourism Commission · June 20, 2025
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

The commission voted to hire DMO Pros to conduct an organizational assessment that will review Visit Middleton’s documents, partnerships and staffing and could lead to a strategic plan or a recommendation to become a nonprofit.

The Middleton Tourism Commission voted June 17 to hire DMO Pros to conduct an organizational assessment of Visit Middleton, a first step that could lead to a full strategic plan or a recommendation on whether the city department should convert to a nonprofit.

Commission staff said the commission issued an RFP, received three responses and selected DMO Pros for the assessment phase because of the firm’s process and local availability. Staff said the project would begin immediately if approved and…

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