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Tourism commission reviews April performance; RFP responses for strategic plan under budget
Summary
Commissioners reviewed April STR/STAR hotel metrics showing April occupancy up 4.2% year-over-year and RevPAR up 12.3% for April while year-to-date occupancy remains down; staff reported three RFP responses for a strategic plan and expects an implementation budget in the next fiscal cycle.
Middleton — On May 20 the Middleton Tourism Commission reviewed the April STAR performance report and received an update on a pending strategic-plan procurement.
Staff summarized April metrics: citywide occupancy was up 4.2% compared with last April, average daily rate (ADR) was up 7.8% for April, and RevPAR for April was up 12.3%. Year-to-date occupancy through April remained down 4.3%…
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