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Experience Rochester reports higher bookings, launches 'This is Rochester' campaign and previews Bob Dylan concert
Summary
Experience Rochester and Mayo Civic Center reported bookings and hotel‑room nights above budget, outlined a tourism master‑planning process and previewed a multichannel summer campaign 'This is Rochester'; the Civic Center also announced Bob Dylan on March 24.
Experience Rochester presented its 2025 year‑end review and the proposed 2026 operating plan to the council Dec. 8. Board chair Jacob Malitz, treasurer Bill Richter and president Joe Ward highlighted consolidated food‑and‑beverage operations, improved customer satisfaction, stronger future bookings (117% of budget) and hotel room nights above budget.
Marketing highlights: The organization…
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