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Tourism commission approves one-year extension with Destination Madison while renegotiations continue
Summary
Facing timing constraints at Destination Madison, the commission approved a one-year extension of the Visit Middleton–Destination Madison agreement for 2025 and directed staff to reopen negotiations for a multi‑year contract to be presented in May, seeking tiered membership language and alternatives to the current 17% profit-share fee.
The Meltzer Tourism Commission on Oct. 15 approved a one-year extension of its contract with Destination Madison, extending the existing partnership from Jan. 1, 2025, through Dec. 31, 2025, while staff and Destination Madison continue negotiations on a restructured multi-year agreement.
Staff explained that the current contract expires on Dec. 31, 2024, and that Destination Madison indicated major changes likely…
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