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Middleton hotel managers report thinner future group bookings; staff presents STAR report and budget context
Summary
Hotel representatives told the Middleton Tourism Commission they’ve seen weaker future group booking pace (about 29% of target for the period) and noted 550–600 new rooms in the greater market; staff reviewed October STAR metrics and flagged fund balances and possible new hires.
Hotel representatives and city staff briefed the Middleton Tourism Commission on market conditions and the STAR report during the Nov. 18 meeting.
Hotel updates: A hotel representative said a recent convention over a football weekend did not sell out and flagged broader market pressure from roughly 550–600 new hotel rooms that opened nearby. The representative said the company’s future group booking pace is around 29% of target (compared…
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