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Officials highlight tourism—s outsized role in Palm Desert budget, propose new research
Summary
Public Affairs Manager Thomas Sowell reported that visitor spending now supports about 53.7% of the city—s general fund and that current marketing campaigns return roughly $4.10 for every $1 spent; staff proposed an 18-month research plan to refine targeting, creative strategy and future RFP work.
Palm Desert—s tourism and communications staff told council on Tuesday that visitor spending now supports a large share of the city—s general fund and that staff will pursue updated market research to refine future campaigns.
Public Affairs Manager Thomas Sowell said tourism (TOT and sales-tax-driven visitor spending) contributes an estimated 53.7% of the general fund, which he characterized as equivalent to roughly $7,800 per household in annual value derived from visitor…
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