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Elkhart approves 2026 marketing programs and funds downtown live‑music activation
Summary
The commission approved 2026 funding for Exit 92 and Do Downtown marketing cooperatives and endorsed continued partnership with Juke Entertainment; staff described digital geotargeting, billboard plans and reported music‑program metrics, and commissioners approved appropriations totalling the city shares described on the agenda.
The Elkhart Redevelopment Commission on Dec. 9 approved the city’s 2026 cooperative marketing agreements for Exit 92 and Do Downtown and advanced a collaboration agreement tied to downtown live‑music activation.
John Hunsberger, executive director of the Elkhart County Convention and Visitors Bureau, presented Exit 92 marketing materials and said the program uses billboards and a location‑based digital advertising platform (Azira) to convert toll‑road travelers into hotel guests, diners and shoppers. Hunsberger said the platform…
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