Benton County considers paying half-share for tourism analytics subscription
The county discussed a request from the Chamber (DMO) for a $6,000 county contribution toward a discounted $12,000 annual Placer AI subscription to help measure event attendance and visitor origin; the TRRD board had pledged half the cost and commissioners asked about privacy, costs, and shared contributions from cities.
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Chamber of Commerce representative Laura (Lori) Matlock told the commission she had identified Placer AI as a commonly used anonymized mobile-device analytics service that would let the county and tourism board measure event attendance, origin of visitors, routes and dwell times. Matlock said the full, direct annual cost had been quoted at $24,000, but a county/chamber discounted rate of $12,000 was available; the Tennessee River Resort District (TRRD) board had offered to pay half, and commissioners were asked to consider funding the county’s half-share.
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