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Visit Lafayette asks Tippecanoe County for $32,500 to continue Placer AI subscription
Summary
Visit Lafayette West Lafayette requested $32,500 in innkeepers' tax funds to pay for year two of a three-year contract with Placer AI, a geolocation analytics service. Council members raised privacy and data-accuracy questions and directed staff to place a resolution on next month’s agenda for a formal vote.
Visit Lafayette West Lafayette asked the Tippecanoe County Council on Jan. 13 to use innkeepers' tax dollars to cover the second year of a three-year subscription to Placer AI, an analytics service the organization says estimates visitor counts, origins and behavior from aggregated geolocation data. The presentation was led by Joe Wade and Justina Brown Walter, who described uses ranging from event attendance estimates to marketing validation.
"In one sentence,…
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