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Madden Media reports strong mid‑year results; staff to send $1.8M 2026 media plan to commission
Summary
Madden Media told Grand County commissioners the July–December 2025 paid campaign produced high reach and vendor‑attributed conversions, and staff said they will forward the proposed 2026 $1.8 million paid‑media plan to the commission for approval. The presentation emphasized search, Meta and programmatic gains and debated brand partnership options with Jeep and Topo.
Leslie Robowell, director of destination strategy at Madden, told Grand County commissioners that Madden’s paid campaigns from July through December 2025 produced broad reach and measurable lower‑funnel activity and that staff intend to submit the 2026 media plan to the commission for approval.
Robowell said the agency ran a full‑funnel approach—discovery through conversion—across search, Performance Max, Meta, programmatic buys and connected TV. “We have just under 1,800,000.0 that we have spent on media,” Robowell said, describing that sum as a pass‑through paid‑media investment. She reported roughly 175,000,000 impressions, more than 1,200,000 clicks and vendor‑attributed results that include more than 30,000 room nights tied to the campaign.
Caitlin, the media director on the Madden team, reviewed channel specifics and attribution. She said Meta drove the largest sessions (about 335,000 sessions), Performance Max drove planner‑guide downloads and search produced longer time‑on‑site for highly intentful queries. Caitlin also reported more…
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