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Instacart Disables AI Pricing Tool After Consumer Groups Flag Price Variations
Summary
Consumer Reports and the Groundwork Collaborative found Instacart’s algorithm set different prices for the same item at the same store, with an average variance of 7%; Instacart has moved to disable the feature, according to the transcript.
Instacart has disabled an automated pricing tool after consumer advocates said the company’s algorithm set different prices for different customers, an unnamed speaker reported in the transcript.
The transcript attributes the findings to Consumer Reports and the Groundwork Collaborative, saying the groups found the algorithm charged various prices for the same item sold at the same store. The speaker said the analysis found prices differed by about 7% on average depending on…
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