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Council weighs future of Middleburg Farmers Market; staff asks for seasonal manager and increased marketing
Summary
After a post‑season review, staff recommended adding a seasonal market manager, expanded marketing and vendor recruitment for the Middleburg Farmers Market; council debated cost (estimated $40k–$45k program budget), community value, and agreed to additional data collection and a one‑year trial with improved evaluation.
Town staff presented a post‑season review of the Middleburg Farmers Market at the Dec. 11 council meeting and asked for council guidance on the market’s role, success metrics and resourcing for 2026.
Ali (market staff) summarized a vendor survey (9 responses of ~23 vendors), attendance estimates based on people counters (about 300–400 attendees on typical Saturdays), vendor fluctuations (18–20 early season, thinning later) and vendor feedback…
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