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Visit Loudoun previews 3‑year plan, urges midweek and equestrian marketing for Middleburg
Summary
Visit Loudoun presented a strategic plan to Middleburg council emphasizing equestrian assets, midweek visitation, branded itineraries and a visitor‑profile study; presenter said ~900 survey responses and highlighted media coverage and partnerships to boost off‑peak stays.
Beth, a representative of Visit Loudoun, briefed the Middleburg Town Council on Dec. 11 about Visit Loudoun’s three‑year strategic plan and its implications for Middleburg.
Beth said the organization conducted nearly 900 survey responses and stakeholder interviews and that the plan emphasizes Middleburg’s equestrian and culinary strengths under a broader "DC's Wine Country" brand. She described…
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