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Council approves GLUP amendment to let developer build 32 apartments at Poplar Drive site

Medford City Council · December 17, 2025

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Summary

By an 8–0 roll-call vote the Medford City Council approved a minor comprehensive plan (GLUP) amendment to change 0.65 acres at 1392 Poplar Drive from urban high-density residential to service commercial, allowing a pending application for 32 apartment units that would exceed the site’s MFR-30 residential cap under its prior designation.

The Medford City Council voted unanimously on Dec. 17 to amend the city's General Land Use Plan map for two parcels at 1392 Poplar Drive, changing their designation from urban high-density residential to service commercial. The change allows the applicant to pursue a 32-unit apartment development that would not be permitted under the existing MFR-30 residential cap.

Kelly Aiken, planning staff, summarized the proposal and the planning commission’s favorable recommendation, noting the city’s 2023 housing-capacity analysis shows a surplus of high-density residential acreage and a deficit of service commercial acreage. That land-supply analysis was a central point in staff’s written findings.

Mark McKechnie of Oregon Architecture, the applicant’s agent, told the council the site “checks off all the boxes that we want to see as a city,” describing a three-story design with one- and two-bedroom units and on-site parking. “It’s an ideal place for housing,” McKechnie said.

Council debate focused on whether changing GLUP designation from residential to commercial to gain higher residential density was appropriate policy. Several councilors asked whether the council could attach a condition requiring residential use; staff and legal counsel explained that GLUP (map) amendments typically change the map category without binding the owner to a particular use and that attaching post-approval conditions can create title clouds and legal complications. Counsel cautioned that some GLUP amendments are subject to a 'shall approve' standard if approval criteria are met, limiting council discretion.

Councilor Garrett West moved to approve council bill 2025-109; the motion passed by roll call, 8–0. The planning commission and staff findings were adopted and the map change will allow the pending development application to proceed under the service-commercial designation.

Next steps include final zone-change processing (if applicable), building-permit review and any discrete development conditions applied at the time of site review.