Frisco launches digital gift‑card program and expanded promotions for downtown rail district
City staff reported the rail‑district promotion program has distributed thousands of physical promotional cards and launched a digital gift‑card platform with matching bonus cards; staff said $350,000 is budgeted for the program and sign‑ups remain open through Nov. 19 for advertising grants. Business owners praised the outreach at citizen input.
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City staff updated the council on a multi‑pronged promotion program for Frisco’s rail district on Nov. 4, saying the program had moved quickly since its Oct. 23 launch. Staff reported that 4,000 blue physical cards and 2,000 copper cards were printed; as of the meeting staff said roughly 1,600 blue and 1,400 copper cards had been distributed and early redemption data indicated use of the copper cards for non‑restaurant purchases.
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