Universities and Students Urge Lawmakers to Update Personality Rights for Deepfakes

Jan 27, 2026

Two companion bills (SB 5,886 and SB 6,041) would expand personality-rights protections to forged digital likenesses and increase civil penalties for knowing misuse. Student governments and university representatives urged the committee to pass the measures to protect students from AI-generated impersonation and reputational harm.

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The committee heard testimony on two related bills—SB 5,886 and SB 6,041—that would expand personality-rights protections to cover forged digital likenesses and modern digital media, including AI-generated images and audio.

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