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Tourism advisory group recommends industry-led assessment, $25M target to boost visitor spending
Summary
At a work session, State of Washington Tourism and an industry advisory group recommended an industry‑led assessment program targeting about $25 million in annual revenue, projecting $14.6 billion in additional visitor spending over a decade and stressing governance and geographic equity.
Committee members held a work session on strengthening Washington’s visitor economy and heard an advisory group’s recommendations for a sustainable, industry-led funding model.
David Blanford, CEO of State of Washington Tourism, said Washington is ‘‘underfunded relative to market size’’ compared with peer Western states and cited research showing a projected $14.6 billion in additional visitor spending over the next decade if the state…
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