Tourism advisory group recommends industry-led assessment, $25M target to boost visitor spending

Jan 20, 2026

At a work session, State of Washington Tourism and an industry advisory group recommended an industry‑led assessment program targeting about $25 million in annual revenue, projecting $14.6 billion in additional visitor spending over a decade and stressing governance and geographic equity.

The full story

Committee members held a work session on strengthening Washington’s visitor economy and heard an advisory group’s recommendations for a sustainable, industry-led funding model.

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