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Del Norte visitor bureau touts PR reach and asks council to consider more funding
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Summary
Del Norte County’s visitor bureau presented its 2025 marketing work to Crescent City council—highlighting campaigns, editorial placements and a $182,000 local marketing budget—and asked the city to consider boosting support during the coming budget process.
Crescent City — The Del Norte County visitor bureau presented a year-in-review marketing report and asked the Crescent City Council to consider increasing local support during the next budget cycle.
Cindy Fosberg, executive director with the Crescent City/Del Norte Chamber of Commerce, introduced Blue List Design’s Lynette Brayler, who summarized the bureau’s 2025 marketing work. Brayler described multiple campaigns — including wedding promotion, a Sea Cruise campaign and a mural-trail map — and said the bureau runs digital, print and partnership-based efforts that direct visitors to a hub landing page and partner contests.
The presentation said Crescent City’s marketing allocation is about $182,000 a year and highlighted earned media placements, including California and national editorial coverage. Brayler noted partnerships such as Visit California and the North Coast Tourism Council and singled out placement of the county in travel guides and recent feature stories. “This right here is one of our campaigns that we started in 2025,” Brayler said during the presentation, summarizing the bureau’s multi-channel approach.
Fosberg and Brayler emphasized return on investment in transient occupancy taxes and other visitor-driven revenues, and asked the council to “please imagine what we could do with more money” when it considers budget priorities. The presentation included a 50-page written report for council review and invited follow-up questions.
Council members and staff did not take action or commit additional funding at the meeting; the presenters said their ask was to encourage the city to evaluate additional support during upcoming budget workshops.
