MCPL communications team highlights accessibility, successful campaigns and student PR partnership
Summary
Communications & Marketing Director Tori Lauhorn told trustees the four-person CNM team prioritizes accessibility and inclusion, cited recent awards and campaigns that increased engagement, and described an IU Media School partnership that will produce client presentations in April.
Tori Lauhorn, communications and marketing director for Monroe County Public Library, gave trustees a department update Feb. 18 describing a four‑person team that supports MCPL’s mission by promoting programs, increasing engagement and ensuring accessibility in all materials.
Lauhorn highlighted recent recognition — a Great Lakes Graphics Association award for a summer reading brochure and a Downtown Bloomington Inc. promotion award — and described routine work including roughly 50 staff requests per month and a typical five-business-day turnaround for standard projects. She said the team emphasizes ADA‑compliant materials, dyslexia‑friendly fonts and screen‑reader accessibility for digital content.
The CNM team’s recent campaigns include National Library Week and Library Card Sign‑Up Month; Lauhorn said a focused campaign targeting IU students tripled student card sign-ups in August. She also detailed a Banned Books Week effort that included a City Hall glass-case display and blog posts summarizing national challenge statistics.
Lauhorn said CNM is serving as a client this semester for several student teams in the IU Media School; those student projects will culminate in presentations in April and CNM expects actionable recommendations that can inform future tactics.
Trustees asked whether the team needed additional resources; Lauhorn said the department currently feels supported and thanked the board for its backing.
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