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Miami Lakes organizers plan $1,000 marketing push, coordinate graphics and vendor outreach for Main Street Live
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Summary
Organizers of Miami Lakes' Main Street Live agreed to pursue a $1,000 paid-marketing campaign (to be invoiced to the town and funded by a $500 EDC contribution plus a $500 sponsor match), to collect band videos for ads, and to schedule a meeting with the marketing firm and town communications to finalize graphics and permitting.
Organizers for Miami Lakes' Main Street Live discussed marketing, vendor rules and next steps during a virtual meeting that began at 06:35.
A staff member said the marketing firm (referred to in discussion as the Grahams / Roar team) indicated it could run a $1,000 paid campaign if the town is invoiced for the work. "They put a plan together," the staff member said, describing the vendor's proposed approach. Meeting participants confirmed an existing funding commitment of $500 from the EDC and discussed finding a matching $500 from a sponsor or local networking groups so each event would have a $1,000 marketing allocation. As one organizer put it, "So the right now, the money is here, so it should just be 1,000 to the town." (Chair)
Participants stressed that town branding and communications must approve any graphics before they are used. The chair cautioned that "the town basically just needs to have the final word of approval when it comes to anything coming out related to a town event," and recommended coordinating with the communications department to avoid delays.
Organizers also agreed to gather promotional materials from performers for use in paid ads. The group asked volunteers to collect band videos and high-quality clips from acts such as Eric Garcia and others so the marketing firm can create preview ads highlighting upcoming shows.
A member of the public who spoke during the meeting praised the recent event and offered operational advice for merchants: "the event obviously I think went really well," the commenter said, and urged businesses to place tables closer to the street to increase foot traffic.
On procedural issues, organizers agreed to set a follow-up meeting with the Grahams/Roar marketing team and the town communications staff (Andrea and communications staff were named during the meeting) to finalize art, invoicing and any permit questions related to outside vendors. The group also flagged the need to confirm whether the landowner or grant-holder for the Main Street footprint requires special vendor submissions or permits before inviting outside vendors.
The meeting closed with assignments to contact the marketing firm and town staff and to increase merchant outreach ahead of the next Main Street Live date. No formal new ordinance or vote was recorded in the transcript; the group took these as operational next steps.
