Paradise Advertising outlines spring campaign for Santa Rosa County, urges leisure focus and targeted tests
Kristen Murphy of Paradise Advertising told the Tourist Development Council the agency will run targeted spring campaigns Feb. 16–June 30 focused on adventure and family travel, highlighted social and PR gains, and said paid wedding advertising is not the primary focus though weddings are included in PR and organic outreach.
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Kristen Murphy, vice president of account strategy at Paradise Advertising and Marketing, presented a Q1 update to the Tourist Development Council and outlined the agency’s spring campaign approach for Santa Rosa County.
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