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Simon presents Coconut Point signage refresh; board requests paint and material samples
Summary
Representatives from Simon presented an informational signage refresh for Coconut Point, showing updated monuments, pylon and directory designs and a proposed color palette; the board asked for metal paint samples and material mockups and confirmed no decision would be made at this public-information meeting.
Representatives for Simon presented plans for an exterior signage refresh at Coconut Point during the Village of Estero Planning, Zoning and Design Board meeting. Scott Richardson of Simon told the board the project is a sign and tenant-panel refresh — “we're adding our logo…changing out the tenant panels,” he said — and that sign locations and primary sign architecture would remain unchanged.
Tracy Boland, Simon’s director of design, walked the board through the sign types and the proposed color palette. Boland described small monuments, a single pylon, two-height entrance towers, vehicular wayfinding signs and new internally illuminated tenant panels and two-sided directories. She said the directories would be internally lit with a removable map panel and a backlit ad panel, and that the lockup/logo and many sign shells would be backlit for improved night legibility.
Board members focused on legibility and how the signs would read from fast-moving traffic. Several members questioned a move to fewer arrows on wayfinding signs; Boland explained the design intent was to reduce “sign overload” for drivers by grouping destinations under a single left or right arrow. Members also asked about material longevity and UV stability; Boland confirmed the panels are aluminum with outdoor-rated reflective vinyl and that the face uses a day/night acrylic with built-in UV protection.
Because colors can vary across media and materials, the board requested paint-on-metal mockups and higher-fidelity 3-D renderings to show how the palette will appear on stucco, split-face CMU and metal panels in daylight and at night. Staff and the applicant discussed whether paint and sign applications should be packaged together for review; staff favored packaging when possible but noted timing and separate permitting could require distinct submittals.
Simon said it expects to return to the board with additional material samples and renderings; staff reiterated that as a public information meeting no final approvals would be made tonight. The presentation closed with no public speakers on the Coconut Point item.
