Committee hears bill to ban data-driven personalized pricing but motion to advance fails
House File 3794 would bar companies from using collected data to set individualized prices; sponsors framed it as consumer protection, but a roll call to advance the bill failed 9–10 during the March 25 hearing.
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Representative Greenman presented House File 3794, which would prohibit personalized surveillance pricing — using consumer data to set individualized prices. Greenman described the bill as a measure to protect fair markets and ensure consumers can trust posted prices. Several members expressed bipartisan support and urgency, saying data-driven price discrimination is a growing concern amid volatile global markets.
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