Council raises billboard permit fee, approves updated fee schedule
The La Crosse Common Council amended and adopted the city fee schedule effective Jan. 1, 2026, including raising the off‑premises billboard permit fee from $20 to $75 per face; staff said some fees removed in 2020 were restored after review.
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The La Crosse Common Council voted unanimously on Nov. 17 to adopt updates to the city’s fee schedule, effective Jan. 1, 2026, including an amendment to raise the annual off‑premises billboard permit fee from $20 to $75 per face.
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