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Council approves limited study of potential I‑5 billboard sites after aesthetic concerns
National City City Council · January 21, 2025
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Summary
Council authorized up to roughly $9,500 to engage a consultant to analyze up to three city‑owned freeway sites for potential billboard leasing, citing revenue potential; the decision drew neighborhood aesthetics and homelessness concerns and passed 4–1.
The council authorized a limited study to evaluate up to three city‑owned sites along I‑5 for outdoor billboard advertising by hiring a consultant to conduct a site feasibility analysis.
Staff said the consultant work would cost roughly $9,000–$10,000…
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