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Commission reviews new website and narrows social media goals; aims for modest organic growth
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Summary
The communications committee previewed a relaunched website and set modest organic social-media targets (example targets suggested: ~200 Facebook and ~500 LinkedIn by year-end), emphasized proactive messaging for legislative outreach, and agreed to limited posting access to avoid creating an online quorum.
The communications committee reviewed final edits to a relaunched website and discussed goals for using social channels to amplify the Columbia River Gorge Commission's work and emergency messaging.
Christina said staff have completed copy edits and fixed broken links after an accidental early site launch and expect to circulate preview links to the communications committee prior to public launch. "We've been in the final stages of doing all the copy editing and fixing all the broken links on the new website," Christina said. Commissioners identified two major website features to watch for: a data portal and a permitting documents page.
Commissioner Alex Johnson presented recent social-media metrics and urged setting achievable targets. "We only have 29 followers on Facebook after, what, like, 4 or 5 months of posting fairly regularly, and we have a 150 on LinkedIn," Johnson said. Commissioners discussed modest, achievable follower goals and tactics such as asking commissioners to invite their networks, creating short vertical videos and "where are they now" success stories, and using social channels to amplify emergency communications from partner agencies.
The committee recommended keeping comments disabled on social accounts to manage staff time and risk. Commissioners agreed to designate two primary accounts ("content captains") to post, with a clear submission process for others to supply material, partly to avoid the risk of creating a quorum online via social channels.
Members also discussed using the commission's email listserv (approximate size discussed during the meeting: 600 subscribers) and a possible content calendar, including commissioner-authored op-eds, as part of an overall strategy to support legislative outreach and explain the impacts of recent budget cuts.
Next steps: staff will circulate website preview links to committee members; the committee will finalize content-captain account holders and a small set of measurable follower and engagement targets; Christina and commissioners will coordinate a brief email with links to the new social pages ahead of the next full commission meeting.
