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Regional traffic-safety data show rising fatalities; PAG offers tools and local hotspots for Oro Valley
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Summary
Pima Association of Governments presented regional bicycle, pedestrian and vehicle safety data showing increasing fatalities over the past decade and demonstrated data tools (safety explorer, heat maps, RSAs). Jeanette Diren highlighted hotspot mapping (e.g., Tangerine & La Cholla) and helmet-usage gains.
Jeanette Diren, transportation planning director at the Pima Association of Governments (PAG), briefed the Oro Valley Town Council on April 8 about regional safety tools and data the agency offers to local partners.
Diren said PAG’s Safety Data Explorer and road-safety-assessment (RSA) program help jurisdictions spot crash hot spots and prioritize engineering, enforcement and education measures. She noted that multiple safety performance measures show a troubling trend: “We’re trending in the wrong direction when it comes to fatalities,” and showed 10 years of increasing automobile, bicycle and pedestrian fatalities.
PAG highlighted a bike/pedestrian heat map that identifies incident concentration around intersections and flagged an Oro Valley hotspot at Tangerine and La Cholla (referenced in the presentation). Diren also cited positive trends from PAG’s counts, including a helmet-usage rate of about 74% among observed riders.
Council members asked technical follow-ups: Vice Mayor Barrett asked whether the fatality numbers were per-capita or absolute counts; Diren responded they were straight counts. Diren showed origin-destination data that illustrated how trips through county road segments often originate in Oro Valley and that incidents on outside roads can still impact Oro Valley residents.
Diren closed by noting that with RTA Next approval, funds will be available for safety, ADA and active-transportation projects, and she urged council and staff to use PAG’s data tools in grant and project planning.
Next steps: PAG offered to provide the data and web map to the town’s staff and to answer follow-up questions from council or staff.
