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Old Orchard committee approves $6,000 for 'Old Orchard in Bloom' marketing, discusses parking and recycling
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Summary
The Old Orchard/NDAO committee authorized up to $6,000 from its advertising budget for Old Orchard in Bloom marketing (magazine ads, posters and flower stipends), approved a small ongoing arts sponsorship and gave preliminary facade grant approval; members also discussed parking signage, dumpster locations, rooftop lighting and the Big Bend resurfacing schedule.
The Old Orchard/NDAO committee approved up to $6,000 from its advertising budget to fund an Old Orchard in Bloom marketing package that includes a Saint Louis Magazine newsletter placement, a display ad takeover and community materials such as posters, maps and flower stipends for participating businesses.
Committee members debated scope and timing before a motion to approve the full request was made, seconded and approved by voice. Staff said some print opportunities may be late for the current cycle and that final spending could be less than the authorized amount; committee members noted roughly $30,000 remains in the advertising/reserve line and proposed prioritizing fall festival funding while launching the spring push this year.
Earlier in the meeting the committee affirmed a recurring small sponsorship for Webster Arts (historically $300) and, on a late agenda item, gave preliminary approval of up to $2,000 toward a facade grant for Music Folk’s awning replacement pending staff follow‑up on the submitted cost estimate.
Other operational items discussed included the St. Louis County Big Bend resurfacing update (staff said County project manager Jeff Davis has offered to attend a future meeting), public parking wayfinding signs (committee discussed three locations but noted County approval is required because the county owns Big Bend), and recycling dumpster placement on the south side — which remains on hold because potential sites would remove parking spaces or require tree removal. Committee members also reported success with glass recycling through Ripple Glass and discussed rooftop lighting outreach for new businesses.
Members set event priorities for the coming year — naming the fall festival a top priority — and reviewed parade application deadlines (June 15) for the July 4 parade. The committee approved the minutes of the previous meeting and adjourned; no formal recorded roll‑call vote tallies were provided in the transcript.
