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Duval officials unveil communications overhaul and new Data Triangle survey with strong participation

Duval County School Board · November 18, 2025
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

New cabinet communications member Arwen Fitzgerald outlined a six-part restructuring to boost trust and reach; Natasha Barnes, director of strategic planning, reported high participation in the district’s new Data Triangle survey and described plans for town halls and KPI alignment.

Arwen Fitzgerald, a new member of the district’s communications cabinet, told the Duval County School Board that the district is reorganizing its communications team to focus on six areas — content creation, social media, family engagement, community relations, media relations and reputation management — to improve trust and more effectively promote the district brand “Duval delivers.” Fitzgerald said the smaller team will coordinate with parent leaders, community partners and enrollment staff to amplify school successes and to respond quickly to crises.

Natasha Barnes, director of strategic planning, said the district replaced its prior five-essentials survey with the Data Triangle suite to gather broader input…

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