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Council approves World Soccer Festival at Community Park and $20,000 in hotel‑motel funds
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Summary
Council approved a city‑run World Soccer Festival and watch party at Community Park to coincide with the FIFA World Cup, and allocated $20,000 in hotel‑motel tax funds for marketing and event expenses.
Midlothian will host a World Soccer Festival and community watch party at Community Park this summer after the City Council approved a resolution and an allocation of $20,000 from the hotel‑motel tax fund on March 24.
Parks & Recreation staff described plans for a family‑friendly watch party at the Art Perrard Amphitheater, a vendor fair on the Great Lawn showcasing different continents and local soccer programming, and a co‑located all‑ages soccer tournament run by the Midlothian Soccer Association. Staff said the event is timed to capitalize on regional World Cup interest and the nearby stadium in Mansfield.
The marketing allocation covers flyers, posters, yard signs at sports facilities, radio and regional billboard advertising along highways 287 and 67, print advertising and digital promotion. Staff noted a hotel‑motel fund balance of roughly $570,000 and said departmental receipts will be filed for the expense. Council approved the resolution and the funding allocation unanimously.
