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Planning commission approves Starbucks master sign program for new West Side store

Hollister Planning Commission · April 24, 2026

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Summary

The commission approved a master sign program for a recently approved Starbucks at 910 4th Street, allowing wall, monument and menu signs under the mixed‑use zoning rules; staff said the proposal complies with the general plan and zoning.

The Hollister Planning Commission voted to approve a master sign program for a new Starbucks at 910 4th Street, authorizing wall‑mounted signs, menu board signs, directional signage and a proposed monument sign consistent with the mixed‑use zoning district.

Staff said the proposed signs comply with the general‑plan goals and zoning ordinance and recommended approval. The commission opened a brief public hearing, heard no public comment, and moved to approve the master sign program.

Commissioners welcomed the addition to the west side of town and noted the proposal aligns with previously approved development on the site. The commission approved the item without conditions beyond standard sign program requirements.