Citizen Portal

Get email alerts on the Consumer Protection topic

No spam. Unsubscribe anytime.

Administration supports bill to bar dynamic grocery pricing using personal data

Economic Matters Committee · April 1, 2026

Summary

Miles Hicks, deputy legislative officer to Gov. Moore, told the Economic Matters Committee SB 387 would prohibit dynamic pricing for groceries that uses shoppers' personal data and promote pricing transparency; the administration said it is negotiating definition and third-party scope with stakeholders.

Miles Hicks, deputy legislative officer to Gov. Moore, presented Senate Bill 387, the Protection from Predatory Pricing Act, which the administration described as aimed at prohibiting certain forms of dynamic pricing and the use of personal shopper data for grocery prices. "The core intent... is incorporating a prohibition on dynamic pricing and personal data when shopping for groceries," Hicks said.

Hicks said SB 387 and the House cross-file contain differing definitions of "dynamic pricing" and "third-party providers," and that sponsors and stakeholders are actively working to reconcile those differences. He added the administration has engaged grocers, lobbyists, and advocates and that amendments in both chambers reflect input from proponents and opponents.

Committee members did not record extended questioning in the transcript; Hicks thanked the committee and the hearing concluded.

AI generated

The text on this page is AI generated. Summaries, highlights, analysis, and video transcripts are all produced from the original source material.

AI can make mistakes, so if you spot one, and we will fix it for everyone.

Note: the source content is unaltered by us. Any content source we link to, be it a video, an audio recording, or a document, is presented exactly as its publisher released it. That publisher is usually a government body, sometimes an individual official or another organisation.

Source