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Administration supports bill to bar dynamic grocery pricing using personal data
Economic Matters Committee · April 1, 2026
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Summary
Miles Hicks, deputy legislative officer to Gov. Moore, told the Economic Matters Committee SB 387 would prohibit dynamic pricing for groceries that uses shoppers' personal data and promote pricing transparency; the administration said it is negotiating definition and third-party scope with stakeholders.
Miles Hicks, deputy legislative officer to Gov. Moore, presented Senate Bill 387, the Protection from Predatory Pricing Act, which the administration described as aimed at prohibiting certain forms of dynamic pricing and…
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