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CCRPC Stream Team reports outreach, Adopt‑a‑Drain participation and Rethink Runoff ad results
Summary
The MS4 Subcommittee received updates July 9 on Stream Team outreach (stenciling, table events, a story walk), Adopt‑a‑Drain participation from five towns, a visit to 13 rain gardens with requests for implementation plans, and spring advertising metrics from the Rethink Runoff campaign showing fewer sessions but higher engagement.
Macie Broussard, Winooski Natural Resources Conservation District (WNRCD), told the MS4 Subcommittee on July 9 that the Stream Team co‑hosted a stenciling event in Colchester, recruited volunteers to adopt drains, and will table at a Winooski event in August. She said the team plans a story walk in collaboration with the library and will attend South Burlington’s Night Out on August 1; outreach items ordered include stickers, T‑shirts and hats.
Broussard said she visited 13 rain gardens and is circulating a list to member towns seeking implementation plans and maintenance guidance; municipalities reported that some sites identified earlier are not rain gardens. Daniel Koenemann, the new WNRCD manager, confirmed participation in the Adopt‑a‑Drain program from five municipalities — Burlington, Colchester, Essex City, Essex Town and Milton — and noted municipal willingness to help with debris removal.
David Barron of Pluck presented Rethink Runoff advertising metrics for March through June and said total users and sessions dropped (likely in part because Google adjusted analytics filters), while engagement time, events per session and engagement rate rose. Barron said the campaign increased paid social ads this year with larger engagement on Facebook and Instagram and showed visual content for rain‑garden and rain‑barrel ads.
Chelsea Mandigo suggested the annual report should explain the Google analytics change as a likely cause of the session drop; Karen Bates (Department of Environmental Conservation) asked whether the website could add "Raise the blade" as a promoted practice; Dan Albrecht said he will send FY25 task orders for WNRCD and Pluck to continue program work.
Procedural note: the committee unanimously approved minutes from May 7, 2024 after a motion by Shayne Geiger and a second from Ryan Lambert.