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Council approves amended Pabst Farms Town Center plan allowing Marcus entertainment and restaurant with conditions

Oconomowoc Common Council / Committee of the Whole · May 5, 2026
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Summary

The Common Council approved ordinance 26-01122 to amend the PD-324 overlay for Pabst Farms Town Center, accepting changes from the developer including cross-access easements, added stop signs for circulation, and reduced lot coverage to 85%; staff and the developer said traffic circulation was considered and the fire chief supported the changes.

The Common Council voted to approve the second reading of ordinance 26-01122, an amendment to the plan development overlay (PD-324) for Pabst Farms Town Center that accommodates a Marcus entertainment parcel and a large restaurant footprint.

Why it matters: The adopted changes clear a major step for planned commercial development in the Pabst Farms area and include public-safety and circulation measures the city requested during review.

Planning staff summarized the changes: the developer closed an originally proposed access point near the restaurant site, relocated drive access to improve circulation, committed to cross-access reciprocal easements so customers can travel between adjacent parcels, and voluntarily reduced maximum lot coverage from 90% to 85% while demonstrating that basin-area calculations would maintain the intended 75% per-lot basin coverage in aggregate.

Jason Gallo, city planner, said the applicant provided cross-access easements and revised the concept plan to add three stop signs and reconfigure curb cuts to improve circulation. "They provided cross access reciprocal easements," Gallo said, describing the legal agreements that allow internal circulation across parcels.

Eric Olsen, Marcus Corporation’s director of real estate, told council that the project team iteratively changed curb-cut locations and adjusted the number and placement of access drives to improve circulation. "Traffic is something that we did, consider as we went through some of these conceptual designs," Olsen said, noting the design reflects the planned development’s existing road geometry.

Fire Chief Brad Bowen, who participated in a site visit with city staff and the administrator, said the recommended change from a four-way to a three-way intersection in a short-stacking area improved safety and flow: the narrower approach and added stop controls reduced conflict points in the segment identified as most constrained.

Council moved, seconded and took a roll-call vote on the ordinance as amended; the motion passed on the second reading with recorded ayes.

The ordinance authorizes the updated general development plan and directs staff to proceed with subsequent site-plan and implementation reviews under the amended PD-324 standards.

The council’s action concludes the ordinance’s second-reading approval; site-specific plan submissions and building permits will follow under the terms of the approved general plan.