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Board approves commission‑based sponsorship agreement to market park naming rights
Summary
The board approved forwarding a commission‑based naming‑rights and sponsorship agreement (no retainer, 40% commission) with a vendor to the city manager’s office after adding language to protect city transparency and provide contractual remedies if the vendor withheld proposals.
The Lacey Parks, Culture & Recreation Board voted on April 1 to approve forwarding an amended naming‑rights and sponsorship services agreement to the city manager’s office. Staff said the chosen contractor (a commission-based firm) will evaluate city assets and market naming and sponsorship opportunities; the city will not pay a retainer but will reimburse preapproved travel expenses if needed.
Staff described a typical sponsor scenario and said the vendor works on contingency with a 40% commission on secured deals. The contract was amended at the board’s request to include a remedy if the contractor failed to present sponsorship proposals to the city. Staff also said some potential sponsors (the presentation cited Seattle Children’s as an example) had already expressed interest in park partnerships.
The city attorney reviewed the agreement and said the amendments improved transparency and provided appropriate remedies; the board moved, seconded and approved forwarding the contract language as amended. Staff said all travel and expenses would require preapproval and any sponsorships that earmark funds for city scholarship programs would not have commission paid on the scholarship portion.
The board’s vote authorizes staff to proceed with the city manager’s review and potential execution of the agreement under the amended terms.
