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Census Bureau analyst demonstrates how to use data.census.gov visualization profiles
Summary
A U.S. Census Bureau program analyst demonstrated how to find and share community-level visualization profiles on data.census.gov, walk through table and chart views (including S2701), apply geography filters and embed visualizations for local use.
Ashley Smith, a program analyst with the U.S. Census Bureau, demonstrated how residents, local officials and researchers can use data.census.gov to access interactive visualization profiles for communities.
Smith opened the agency’s walkthrough by recommending the site: “I recommend that you check out data.census.gov,” she said, then showed viewers how to use the single search bar to pull up a profile — for example, the Maricopa County, Arizona profile — and view a summary map and key statistics on the page.
The profiles collect commonly used measures — Population and People, Income and Poverty, Employment and Housing — and present them as charts, tables and maps. “These statistics from the profiles are a mesh of data from the Census Bureau, different surveys and programs like the American Community Survey, Decennial Census, and more,” Smith said, noting that figures vary with each data release.
Smith demonstrated several practical features viewers can use: switching a table view into a chart (Bar or Column), using the Filters control to choose geographies (for example, Geographies → 050 - State->County → Arizona → select Apache, Navajo and Yuma counties), and changing dimensions such as Age Group or sex. In the demonstration she selected the table title “Civilian noninstitutionalized population” and then chose the “Percent Uninsured” dimension to compare uninsured rates across selected counties.
She also showed how to share or embed results: after locating a visualization, users can click Share Profile to get a link back to that view or copy an iframe to place the visualization on a website. For viewers who want to inspect source tables, Smith pointed to the clickable data-source links (for example, table S2701 from the American Community Survey 1-Year Estimates) that appear on profile pages.
The walkthrough was framed as a practical how-to: Smith navigated from the site landing page into a county profile, demonstrated jumping to topic sections such as Health, and illustrated chart customization and geographic filtering so users can produce side-by-side comparisons. She closed by directing viewers to census.gov academy for more tutorial videos and encouraging subscriptions for additional content.
The demonstration focused on site navigation and data tools; it did not include policy recommendations or analysis of the data shown. For more videos and step-by-step guidance, Smith said viewers should visit census.gov academy and subscribe.
