Committee converts surveillance‑pricing bill into study after divided testimony

Mar 24, 2026

Following mixed testimony from public‑health advocates and retail groups, the committee voted to convert House Bill 2458 HD3 (surveillance pricing) into a study and asked DCCA and OCP to further evaluate definitions, enforcement resources, and possible carve‑outs such as loyalty programs.

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The Senate committee voted to convert House Bill 2458 HD3, a measure addressing surveillance‑driven price differentiation (sometimes called ‘‘surveillance pricing’’), into a study and asked the Department of Commerce and Consumer Affairs (DCCA) and the Office of Consumer Protection (OCP) to examine enforcement needs and definitional clarity.

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