Visit Lafayette asks county to fund Placer AI subscription for visitor analytics; council to consider resolution in February
Visit Lafayette asked the Tippecanoe County Council for a $32,500 allocation from innkeeper/ lodging tax funds to continue a Placer AI subscription that provides visitor movement and event analytics; presenters emphasized use cases for event planning and local marketing, while council members raised privacy and accuracy caveats. The council directed staff to place a resolution on the February agenda.
The full story
Visit Lafayette, West Lafayette representatives asked the Tippecanoe County Council on Jan. 13 to commit $32,500 in innkeeper (lodging) tax dollars for year two of a three‑year Placer AI subscription that provides location‑analytics and visitor‑journey data to support marketing and event planning.
Sign up to keep reading.
Your free newsletter brings you what your city council, county, and school board discussed and decided.
Keep reading for free
Create a free account to finish this story and see the video, transcript and key details.
Continue with GoogleContinue with emailAlready have an account? Log in