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Snowflake council selects Up Front Planning for General Plan update

Town Council of Snowflake · June 1, 2026

Summary

The council approved hiring Up Front Planning to update the town’s General Plan after reviewing two proposals. Members cited cost and a favorable impression of the presenter as reasons for the choice; the vote was unanimous with one member excused.

The Snowflake Town Council voted April 6 to engage Up Front Planning to lead an update of the town’s General Plan.

Staff reported the town received two proposals—Up Front Planning and Plan It—each with flexible budgets depending on the level of service. Council member Lynn Johnson said he favored Up Front Planning because it was cheaper and he was impressed by a presenter named Jessica; Greg Brimhall agreed. Staff indicated either firm could perform the work, but council members opted for the lower-cost recommendation.

The council moved and approved the selection of Up Front Planning unanimously with Cory Johnson absent. The minutes do not attach the consultant contract or detailed scope; staff will proceed to finalize terms consistent with the approved proposal.

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