Director reports FIFA activations, community mural project at Imperial site
The director reported strong local engagement during FIFA activations, high merchandise sales at Town Square, business retention work, and announced a community-informed mural project for the Imperial site with public input sessions Aug. 6 and Sept. 3.
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Elizabeth (director, introduced during the meeting) briefed the board on recent business retention and FIFA-related activities. She said fan festivals, watch parties and related activations produced high local engagement and noted exceptionally strong merchandise sales at Town Square during June. She credited the host-city supporter agreement for enabling participation in FIFA-related events and the resulting sales tax benefits to the city.
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