Houston Livestock Show & Rodeo presents music-driven economic impact to committee
The managing director of entertainment for the Houston Livestock Show & Rodeo told the Arts & Culture Committee the Rodeo’s 2024 economic-impact study showed $326 million total impact, $179 million in direct spending, and more than 3,500 direct jobs; the presentation framed music programming as an economic driver for education and jobs.
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Jason Kane, managing director of entertainment for the Houston Livestock Show and Rodeo, told the Arts & Culture Committee that music has been integral to the Rodeo’s marketing and fundraising and presented figures from a 2024 economic-impact study. "$326,000,000 of total impact. A $179,000,000 of direct spending, direct jobs over 3,500, and of course total jobs over 5,600," he said.
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