Committee forms work group to explore San Antonio–branded merchandise, staff to report back

Jan 27, 2026

The committee approved forming a small work group to study selling San Antonio–branded merchandise (virtual storefront, licensing or curated products) to raise the city's visibility and generate potential revenue; Chair Villagran and Councilmember Castillo volunteered for the initial subcommittee.

The full story

The Economic and Workforce Development Committee on Jan. 27 authorized staff to form a work group to explore selling San Antonio–branded merchandise, including options such as print-on-demand/virtual storefronts, licensing to existing retailers or a curated product program.

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