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Sewall's Point adopts a communications plan that includes internal crisis procedures
Summary
The commission unanimously adopted a draft communications plan prepared by Snyder Events & Marketing, endorsing community engagement goals and a separate, internal crisis communication annex to be handled by designated staff and police representatives.
Sewall's Point — The Town Commission voted Oct. 22 to adopt a town communications plan drafted by Snyder Events & Marketing that outlines community-engagement goals, transparency measures and a crisis communications protocol.
Consultant Rachel Snyder presented the plan and said it is intended as a "living" document with guiding principles, measurable objectives and a recommendation that the crisis-communications section remain an internal tool for staff, the police department and the commission. Snyder said the plan includes an internal meeting to assign crisis roles before any crisis materials would be published publicly.
Snyder described distribution channels the town already uses: a biweekly "commission spotlight" email sent to addresses provided by the town and a printed newsletter mailed quarterly. She recommended staff-level follow-up and a near-term internal meeting to finalize crisis assignments. Commissioners praised the document's clarity and professional presentation and voted to adopt it. The town clerk and staff will manage implementation and approval of outward-facing materials.
Why it matters: The plan centralizes how the town communicates routine updates and prepares staff for emergency scenarios; commissioners said better communications have already been noticeable in recent social-media and email work.
Next steps: Staff to assign roles for crisis response and implement the plan's outreach elements; the commission asked for prompt follow-up and staff oversight.
