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Designer Maria Riley shows logo concepts emphasizing roofline and book motif for Middletown Springs Library
Summary
Graphic designer Maria Riley presented black-and-white concept sketches focused on a roofline and book symbolism; trustees favored a narrower roofline geometry and asked her to develop color studies and typography for use on letterhead, bookmarks and public mailings.
Graphic designer Maria Riley walked trustees through three connected concept directions for a new Middletown Springs Library identity, emphasizing a stylized roofline paired with book imagery aimed to work well in black-and-white reproduction for letterhead and stamps. "The roof line is a graphic m for Middletown," she said as she explained the design choices and the need to minimize the steeple so the mark would not read as a church.
Trustees gave detailed feedback on composition and type: several preferred a narrower roof pitch and an open-book element that could scale for both color and monochrome uses. The group asked Riley to develop the preferred direction in the computer, produce color studies and type options, and return with refined files for application to bookmarks and the annual appeal mailing planned for November.
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