Designer Maria Riley shows logo concepts emphasizing roofline and book motif for Middletown Springs Library
Graphic designer Maria Riley presented black-and-white concept sketches focused on a roofline and book symbolism; trustees favored a narrower roofline geometry and asked her to develop color studies and typography for use on letterhead, bookmarks and public mailings.
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Graphic designer Maria Riley walked trustees through three connected concept directions for a new Middletown Springs Library identity, emphasizing a stylized roofline paired with book imagery aimed to work well in black-and-white reproduction for letterhead and stamps. "The roof line is a graphic m for Middletown," she said as she explained the design choices and the need to minimize the steeple so the mark would not read as a church.
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