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Communications director apologizes for missing interpreter, shares PSA engagement numbers
Summary
The communications and marketing director apologized for a scheduling/network error that prevented an interpreter at the meeting and reviewed social-media and PSA metrics across LinkedIn, X, Instagram, Facebook and YouTube for recent accessibility videos.
The communications and marketing director told the board there was a “miscommunication on our end, about the interpreter for today's meeting,” explaining a network issue that had recently prevented interpreter access but that the problem has been resolved for future meetings.
The director also shared engagement metrics for two public-service announcement videos posted in January: platform-by-platform views and engagements included LinkedIn (737 and 376 views across two PSAs), Facebook (2,597 and 3,687 views), Instagram (945 and 716 views), X (369 and 168 views) and YouTube (44 and 8 views). The director said staffing and priorities determine which campaigns the department can produce and that communications will follow administrative direction from the city manager and council.
Board members asked whether the city or the board could produce PSAs to educate the public about sidewalk responsibilities and invited communications staff to coordinate messages about accessible event locations and the board’s role.
