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CDC narrows communication‑plan bids and asks staff to clarify scope with finalists
Summary
Staff presented scaled communications-plan quotes and board members discussed a range of implementation and pricing options; the board directed staff to query bidders about scope changes and to return with clarifying answers before making a final vendor choice.
Staff presented competitive quotes to implement the CDC communications plan and proposed a scaled implementation that fits the remaining promotional budget.
Bidders included Holmes Millett (the firm that developed the plan and delivered deliverables) and Chase Life Marketing (a lower-cost bidder that has worked with MED). Staff noted Holmes Millett had provided a comprehensive package (web design, social media calendar, videos, photos and a campaign roadmap) and that the CDC had previously paid about $72,000 for the plan’s development. Chase Life’s lower-priced submission appears to reflect fewer deliverables and a greater emphasis on social media production rather than full consulting and design.
Board members expressed competing views: some favored trying a lower‑cost firm to conserve funds and diversify vendors, while others said continuity with Holmes Millett and its existing deliverables would reduce implementation risk. The board asked staff to contact all three bidders, confirm the scope of the lower-cost quotes and return with clarified line‑item pricing before selecting a vendor. Staff said they would request scope confirmation and report back.
