DRB approves Shell canopy and LED pricing at 875 Island Ave.; board restricts canopy lighting
The board approved a branded canopy refacing and LED price display for the Shell station at 875 Island Ave., but conditioned canopy approval on no added accent lighting because of the station’s proximity to a residential edge. The pylon sign and LED pricing were approved with recorded votes.
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The board reviewed a Shell station rebranding and signage package for 875 Island Avenue. Kevin, the applicant presenter, said the proposal would reface the canopy in Shell’s red and yellow bands, replace the freestanding price pylon panels (same overall square footage) and convert manual pricing to LED displays; small Shell pecten logos (about 5.6 sq ft) would appear on each side of the canopy.
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