District unveils communications push and 'difference makers' campaign to boost school pride
District communications staff outlined a strategic plan emphasizing positive public relations, social-media outreach (Facebook identified as the most effective channel), staff recognition programs and a communications calendar to support culture and climate goals.
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District communications staff outlined a strategic communications plan aimed at boosting staff and community engagement and restoring "jacket pride" across schools. The plan includes expanded staff and community recognition programs called "difference makers," a monthly communications calendar, use of video and photo content, and increased use of social media (Facebook cited as the most effective channel for reaching district families).
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