Staff details sign standards: static images, 8‑second rotation, dimming sensors and lighting studies

Planning staff laid out technical development standards intended to limit driver distraction and prevent visual clutter.

During the presentation staff said images on animated ground signs must be static — "no flashing images, graphics, animated motion pictures" — and must rotate at a minimum 8‑second frequency. Lighting must be dimmable and not exceed ambient light levels; dimming sensors and a lighting study would be required as part of any permit application. Staff also emphasized location rules: signs must face major arterial streets, be within the first 50 feet of the street-front property line, not face residential uses, and not obstruct right-of-way visibility; public‑works and traffic review would be required for building permits.

For car dealerships on Brand Boulevard, staff noted different allowances under existing rules: dealerships may have up to three ground signs depending on frontage, an increased maximum area (1.5 square feet per linear foot up to 640 square feet), and different height limits (multiple signs up to 35 feet, a single-sign option up to 57 feet under existing standards). "Again, only 1 of those may be animated," staff said when describing how the overlay would apply to auto dealer lots.