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Board discusses small PR contract, website launch and modest initial spend
Summary
Board discussed hiring Veritas (a communications firm) to help with a launch press release and website updates; the chair said the initial proposal at $4,000 was higher than desired, the firm previously did work for about $1,000, and board members indicated a modest initial spend around $2,000 could be appropriate.
Board members discussed bringing on a communications consultant to help with a brief launch press release, limited media outreach and website updates.
"The proposal we got was for 4,000, which we thought was way too much," Chair Graham said, and counsel and others described a more modest initial scope. Board members noted the firm had done a prior engagement for about $1,000 and suggested a short contract in the $1,000–$2,000 range to prepare a simple press release and get the district's landing page ready. The executive director said a landing page at maricopastadiumdistrict.gov is live and the district will need support to ensure agendas and minutes remain accessible.
The board asked staff to respond to the proposal with direction to keep the initial engagement small and to move quickly to publish the announcement once language is finalized.
